Meet the team

Technical Leadership

Gareth Jones
Gareth Jones

Gareth is an experienced Director and Manager, specialising in business planning, financial forecasting, HR and management systems. He was instrumental in the migration of setters’ IT infrastructure and financial systems to cloud-based technologies.

He has secured significant investment funding from commercial banks and through external investment programmes. Implemented several business management systems including ISO 9001 and Investors in People. Designed a bespoke document management system in SharePoint online and project-managed the introduction of the setters TEC platform.

Gareth is married with two daughters and his hobbies include running, golf, snooker, walking and a variety of team sports. He’s a Wrexham FC supporter and once played rugby at The National Stadium, Cardiff Arms Park.

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Technical Leadership

Steve Jones
Steve Jones

Stephen began his career as a chartered chemical engineer with British Steel and British Nuclear Fuels. Following this, work took him all over the world as a SHEQ consultant.

For the past ten years, Stephen has been directly involved as programme director and performance coach with Setters. He now designs, manages and deploys cultural development programmes for major clients across a range of sectors, nationally and internationally. 

When not working, Stephen enjoys all things fast and furious – cars, motorbikes – and also renovating his 400-year-old cottage to house his convertible Jaguar 4.2 XK8, and no doubt a few other fast toys.

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Technical Leadership

Pam Jones
Pam Jones

Pam has worked within Setters for the past 25 years, in roles including training co-ordinator and coordinating special projects, involving people and product development, and latterly works alongside Graham Setter as his PA and sales co-ordinator, but on a more personal note is also his partner.
 
Pam has a good working relationship with Setters clients and feels that genuine personal communication is key to developing true partnering with clients.        
 
Pam’s broad experience of all aspects of the business, past and present, positions her well as the “go-to person” for people who want to understand the values and beliefs which makes Setters tick.
 
Pam has a great love of music, has sung in choirs since school days, and recalls highlights in her life such as singing and dancing on the stage in the Royal Albert Hall, London.
Pam leads a very busy lifestyle, but loves spending time with her beloved 4 grandchildren, family and friends, and keeps some time aside for Yoga to keep healthy in mind and body!

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Technical Leadership

Mark Poole
Mark Poole

Mark has extensive practical experience in education, training and assessment. He has worked as a site HSE Advisor on both National Grid (Siemens) and Amazon (ISG) projects. He has also previously worked ‘on the tools’ as a labourer and as a ‘Fitters Mate’.

Mark’s roles are presenter for +people® (Cultural Change) Programme, internal trainer for ‘onboarding’ and development of tutors, and quality manager for programmes. Mark also supports the renewables department at setters in assisting clients in developing culture and their safety management systems (SMS).

A qualified teacher registered IOSH trainer and NLP Practitioner, Mark is also currently upgrading his NEBOSH qualifications to Diploma level.

Mark has been a Leeds United fan since the age of six, loves horse-racing and enjoys visiting places of historical interest. Mark was also a babysitter for a now-famous actor, although he is maintaining a radio-silence on just who it is.

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+people® Partners

Marianne Berendse
Marianne Berendse

From 2018 to present, Marianne has been the Executive Director, Innovator & Accelerator of Point of New. Her responsibilities include:

  • High-quality relationship management & strategic advice both nationally and internationally
  • Connecting companies, NGOs, science & politics, young professionals, start-ups
  • Guiding companies in transition & social impact strategies
  • Moderator and visualiser of webinars, among others in the field of leadership, corporate culture, innovation

Working with the +people Partners, Marianne is Project Director supporting numerous clients for Setters. She has particular responsibility for managing some large global client accounts. Her expertise in Visionary Leadership and supporting leaders during business change, adopting new programmes and rolling out safety training, is one of the reasons she's very sought after by our clients.

 

She started her career as a director/educator in 1976 in the theatre world. This gave her great insight into people, their behaviour and the way people learn. She was Director SKVR in the theatre education department until 1990.

 

From as early as 1987, Marianne has worked with many leaders in developing their leadership skills. Especially focusing on areas like presentation skills, speaking to camera and communicate with impact. Over a ten year period, while holding other roles, she was a freelance business coach. 

 

From 1990-1997 she was Executive Director of SKVR. She then moved to becoming the Executive Director of Arts & Business (Kunst & Zaken), later of the merger between her company and Artist & Co (Kunstenaars & Co). This is when she gained a wealth of experience with dealing with the challenges of merging two organisations. She was responsible for organisational structure, business modelling, profiling, designing business & programme plans, as well as steering internal communication and a changing corporate culture.

 

From March 2010 to 2016, she  maintained roles within the arts / theatre & business sector. A main focus was on leadership development, culture enhancement and improvement, growing the businesses, implementation and further development of the Cultural Governance Code. 

 

From 2012 to 2018, Marianne held the position of Executive Director Springtij Forum. At this international Forum, 800 ambitious decision-makers from the business world, prominent scientists, NGOs, governments, young professionals and citizens come together to share the latest insights and initiatives in the field of climate, finance, raw materials, agriculture, nature and the economy. An intense programme in which knowledge is exchanged and new coalitions are formed. It has since grown into a high-profile platform for (inter)national energy transition.

 

Marianne is a board member of several national institutions in the cultural field and commercial & social enterprises.

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+people® Partners

Scott Carr
Scott Carr

Much of Scott’s 38 years industrial experience has been in high volume, low margin heavy engineering environments. The industrial sectors in which Scott has worked include mining, steelmaking, aerospace, automotive, construction, oil and gas and precision tools.

Through his time in these industries, Scott has focused on people development, zero harm whilst reducing costs, working capital and maintaining high standards of customer service (delivery performance). 

Not only has Scott operated very different industrial sectors, but the types of organisation have also been very different, spanning from very large corporate, private equity and family businesses. He has worked internationally all over Europe, Africa, North America, and with many different cultures and languages. 

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+people® Partners

Graham Setter
Graham Setter

Graham is the founder of Setters, back in 1992, and is now the Group Chairman.

“Setters” - as the Group is affectionately known amongst its significant client base, epitomises Graham’s beliefs, values and identity, the combination of which is a focus on people development in a no harm context.

Graham believes that his working life pre-Setters, from the tender age of 16, enabled him to test and develop himself in harsh environments, particularly Steelworks and Offshore Oil and Gas, holding senior positions in both sectors, including Offshore Installation Manager on Oil Platforms in the North Sea and Irish Sea.

The development of Setters over the last 3 years, into a successful second generation business, is an important personal ambition realised, knowing that the new Setters Group will continue to help people of varying diversities and backgrounds “be better than they ever imagined they could be!”

Unsurprisingly, being a “people person” family is at the centre of Graham’s life, and in particular the young generation of grandchildren – even more important than his beloved Everton FC – and that’s praise indeed!

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+people® Partners

Murdo Allan OBE
Murdo Allan OBE

Murdo has over 35 years’ experience in the electricity supply industry and has worked across the generation and distribution sectors.  He is a Chartered Engineer and Fellow of the Institute of Engineering Technology, and his qualifications include an MBA and a B.Eng (Honours) in Engineering. 
 
Murdo was awarded an OBE for “Services to skills in the Energy Industry” in the 2016 New year’s honours list. 
  
In the generation sector, his roles included: Engineering Manager during commissioning and initial operation of the UK’s first Pressurised Water Reactor at Sizewell B, Plant Manager at Hinkley Point B Nuclear Power Plant and Head of Fuel Handling for the fleet where he successfully turned around the performance and took the fuel endurance KPI to green for the first time in the company’s history.   
 
In the distribution sector, he was Health, Safety, Sustainability & Technical Training Director at UK Power Networks until December 2015 where he was responsible for the transformation of the Health & Safety performance and lead the Sustainability strategy to an A+ in the global reporting initiative.  He was a board member of the National Skills Academy for Power until the end of 2015 and currently chairs the Independent Assessment Service for Energy & Utility Skills.  Since January 2016 he has been an independent consultant.

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+people® Partners

Andrew Page
Andrew Page

Andrew has an extensive career in the steel industry, spanning 37 years, starting as a graduate trainee and working his way through the ranks to become Director of Health and Safety.

In 1996, he did a year’s exchange to CSX Transportation, the second-largest railroad company in the USA working as a director in their sales and marketing division.  On his return, he became Director Coated Products for British Steel and then Managing Director of the Coated Products Business of Corus (merger of British Steel and Dutch steel company Hoogovens) with sites in the UK and mainland Europe.

In 2002 he was appointed as Managing Director of the integrated operations of Corus, Long Products, based primarily in the UK with a T/O c£1.5bn. This assignment included a transformation in performance, particularly H&S and capital development projects of £400m. In April 2007, Corus was acquired by Tata Steel and in July 2008 he was appointed as Director Health and Safety for the Tata Steel Group reporting to the CEO. 

Andrew was able to take retirement from the company in July 2016 but carried on in a part-time transition role, still reporting to the CEO until March 2018. Since this time, Andrew has been undertaking consultancy work, including with Tata Steel acquisitions in India, other Tata group companies, Setters, as well as some European companies.

Andrew’s first degree is in Physics, and he also has an MBA. He is also qualified to degree level in Health and Safety and studied executive management in Pennsylvania.

These days, whilst not consulting, Andrew can be found jogging or playing golf, whilst also undertaking civic duties as a volunteer for Hull City of Culture and Legacy. Andrew is married with two grown-up children.

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Account Managers

Wendy Williams
Wendy Williams

Wendy is a successful leader and senior manager who became the youngest ever Director of RAF Nursing Services and went on to be Chief Nurse of the Navy, Army and RAF at the Ministry of Defence.

Wendy has proven herself to be strategic, highly adaptable, focused and someone who thrives on challenge. She became the first nurse to coordinate and lead the clinical, welfare and administrative care pathway for military casualties aero medically evacuated from the combat zones of Iraq and Afghanistan, through their acute care to rehabilitation at Headley Court. She was awarded the Royal Red Cross medal from HM The Queen for her services to Nursing.

An NLP Master Practitioner and Master Coach, She builds natural rapport through her emotional intelligence and credibility and through excellent communication skills ensuring that learners have an engaging and memorable experience. 

Wendy loves to combine her love of travel and food, experiencing the cultures and tastes from all around the world. She is learning Turkish so that she can converse with the locals when visiting her holiday home in Northern Cyprus. Music is a passion of Wendy’s and she is an active member of Cambridge Rock Choir. 

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Account Managers

Rasila Sarda
Rasila Sarda

Rasila is a Chartered Environmental Health Practitioner and Safety Coach, with extensive health and food safety experience in a variety of industries. Rasila is passionate about training and is a CIEH and IOSH approved trainer, and particularly enjoys designing and delivering training focussed on the learner.  

An example of her versatility is that she has recently delivered training on a project in Belgium through the medium of Punjabi – she also speaks Gujarati and Hindi!  Rasila practices her own belief of lifelong learning and is currently completing Certificates in NEBOSH Fire Safety and Construction, and a Neuro-Linguistic Programming (NLP) Practitioner/ NLP Life Coach. Certificate.   
 
Rasila graduated with a Master’s degree and started her career in enforcement as an Environmental Health Officer, and then worked as a Consultant and Manager in various industries and cultures; understanding risks, driving change and continual improvement.  
 
Rasila joined Setters in August 2019 and has been involved in delivering the +people® programme on projects both nationally/internationally.  Rasila has also been supporting Setters centrally, involving marketing and communications.   
 
Rasila is married with 2 children, she loves to spend time with family and friends, enjoys cooking, eating out, reading and keeps fit by walking, gardening, and practising Yoga. Voluntary work includes being a member of the IOSH executive committee for the East Midlands branch, and Mentor and Committee member for the charity ASPIRE2 Succeed, supporting young people to develop skills and achieve their aspirations.  

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Account Managers

Jess Lloyd-Riley
Jess Lloyd-Riley

Jess is an Account Manager for Setters, experienced in large scale programmes across a range of industries. She is also a member of the delivery team, training and coaching the full spectrum of events across the entire hierarchy. Additionally, she delivers behavioural profiling and analysis of cultural research for programme clients.

Prior to joining Setters, Jess worked in the Electricity industry where she was part of a team responsible for the rollout and embedment of a safety culture development programme, which enables her to provide a truly client focussed approach. With a background in coaching, NLP, adult education and NVQ Assessing she draws upon a variety of skills to facilitate successful outcomes for individuals, groups and organisations.

From the age of five Jess competed in the sport of archery, and before retiring was a Team Manager for England and chaperone for GB junior teams, traveling nationally and internationally.

Jess is married and has a dog and two cats. Away from work, most free time is spent doing house renovations. Outside of that, she can be doing anything from indoor skydiving or ziplining to enjoying countryside and learning to play the saxophone.

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Account Managers

Dave Galloway
Dave Galloway

Dave joined Setters in August 2019 and has delivered on all Setters programmed events, including providing project management support to the business. Qualified to master’s level within Strategic Leadership & Management, Dave uses his well-honed coaching and project management skills to good effect. Currently studying NEBOSH (General, fire, risk management and construction) certificates, always looking to develop his skills further.

Dave previously spent 31 years in Her Majesties Armed Forces (Army), where he started his career as a junior soldier and then left in 2018 after completing his service as an Army Officer. During his military service, Dave designed and delivered training all over the world to both UK and foreign forces, often in high threat environments with limited resources.

On leaving the Armed Forces he assumed the post of Systems Integration Test Manager with Lockheed Martin (Defence & Space Engineering). This post involved the design, planning and execution of equipment testing of Armoured Fighting Vehicles on behalf of the client (MOD).

Dave is married with three children, two cats and one dog and is a keen ultra-marathon runner who enjoys any form of endurance events. He lives by the mantra, “It pays to be a winner” & “Pain is only weakness leaving the body” If you believe that you can achieve, then certainly can. 

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Account Managers

Chad Chadwick
Chad Chadwick

Chad is a Neuro-Linguistic Programming (NLP) Practitioner and Master Practitioner and is currently an Associate for companies specialising in culture change through coaching. 

Chad uses his myriad of coaching, hypnosis and training qualifications to help deliver culture change awareness training, coach training, leadership coaching and mentoring, and programme integration design.

Before becoming a professional coach, Chad worked in the electricity supply industry, power station operations, production management, commissioning, and health and safety management.

Chad is a huge fan of American football and often travels to the USA to attend live games.

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Marketing & IT Virtual Support

Jason Lavis
Jason Lavis

Never satisfied with merely learning, Jason "hit the road" early on in life with the practical work application. He discovered how efficiencies and systems get created without formally understanding the concepts at age 11. Morning, afternoon and monthly paper round routes were integrated with leaflet drops for local small businesses. Most trips up a residential delivery path involved two or three revenue streams. At sixteen, Jason already worked in marketing, and during college, he held down part-time jobs in telesales and foot canvassing. That is why when he talks about his work experience, people might be mistaken for thinking that he must be a very young-looking seventy-year-old! 

After formal education, came an offline career. Job titles include marketing team leader, marketing manager and marketing director; sales consultant and sales manager. Industries included home improvement, timeshare and legal services. As a problem-solving specialist, Jason became aware of the biggest problem in his life. As an in-person sales or marketing worker, you're only as good as your last day, week or month. If you stop selling, you stop earning. After 20 years of repeating the same pitches infinitesimally, the internet was gathering steam, and Jason wondered: What if I publish a pitch once online, millions of people could find it? Then he thought: That's going to save a lot of breath. In 2010, Jason became a self-taught digital marketer and entrepreneur.

Jason joined setters in 2019 to help them to review and update all legacy IT and digital systems. When Covid-19 hit, Jason spearheaded the company transition from three decades of office-based work, into a fully remote cloud-based business. During 2020, he led the project design and architecture group for a bespoke event delivery platform, which won innovation funding from the Welsh Government's Smart Innovation (Smart Cymru) and the European Regional Development Fund (ERDF). As for the future, Jason can hardly wait for new bleeding-edge tech to unfold and get applied to the setters business structure. He loves the new company focus on blended learning and systematised HSE processes, and most of all - implementing knowledge into the workplace, resulting in zero harm.

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Marketing & IT Virtual Support

Kat Lourenço
Kat Lourenço

Kat Lourenço joined setters in August 2020 in the expanding Marketing and IT Virtual Support team. At setters she created and refined the setters virtual support process and is responsible for standard operating procedures that continue to evolve. She also helps to implement the marketing and communication plan for setters and the +people Programme. She is an account manager for a large European paper mill business based in Germany and Finland. 

Kat has worked in marketing and advertising since 1994. She worked in advertising agencies until 1999, when she moved into a top 20 accountancy firm’s in-house corporate team. After five years as the Marketing Manager, she moved to the insurance sector, where she worked for the leading global loss adjusting and claims management firm for fifteen years as the Head of UK Marketing.  For the last five years in that role, she moved into a global role - Head of Global Marketing - responsible for supporting the marketing and brand management for 58 countries. She has both above and below the line agency experience, complemented by her corporate in-house marketing experience, gives her the ability to think from both sides of service delivery. 

She moved to the UK in 1999 from South Africa.

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Marketing & IT Virtual Support

Peter Merrigan
Peter Merrigan

Peter has been in the marketing industry since 2002. He has worked with a number of B2B and B2C companies in the publishing, legal, corporate resources and e-gaming sectors.

He joined setters in November 2020 as an integral part of the Marketing & IT Virtual Support team, where he specialises in creating technical solutions to business processes, as well as design and copywriting. He has a lifelong passion for learning, with a demonstrable understanding of SQL and Python for Data Science, as well as a keen interest in advanced data analytics.

Hailing from Northern Ireland, he spent 20 years in high-pressure work environments in Central London, working in project delivery in the Legal and Publishing sectors, before returning to live in Ireland. He is an author and the founder of Nightsgale Books.

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The company was founded in 1992 but key personnel had already gained project leading experience in the offshore oil and gas industries, engineering, manufacturing, construction and power generation. The experience in the design, implementation and benchmarking of safety management in high-risk environments, highlighted that safety performance is a combination of systems and people which has shaped the range of products that Setters now offer.

Zero Harm = systems + people

Many of our customers approach us because although they have significantly reduced the number of accidents and incidents occurring, they are not consistently achieving zero harm. It’s clear to Setters that the input made by people, your staff, is key to the safety performance of an organisation.

Therefore, we have based our business on the simple premise that; zero harm = systems + people. Our products are aimed at addressing both sides of that equation, through a combination of practical safety expertise and advanced coaching techniques.

Beyond Zero

While our products have delivered significant improvement in safety performance for our clients, they have also shown a correlation with wider business performance improvement as their people demonstrate more positive choices, attitudes and behaviours, contributing to successful growth.